ACL Mutt Strut
Raising funds for homeless animals
Kiss My Airs – The revolution never ends.
As a world-renowned sporting brand, Nike celebrates its roots every year by holding “Air Max Day” on March 26. In Chicago, a celebration was held for young athletes (ages 6-12) that included five air-themed science experiments to teach kids about Nike Air technology and innovation.
An all-day celebration of wit, air and joy.
Nike had already developed a strong brand for the event and marketing. Our job was to make sure all of the touch-points were consistent with that identity.
A balanced, cohesive look is key to success.
From wall graphics, to scientist aprons and social media marketing – all touch-points needed to work harmoniously and retain a cohesive look. Nike branding has always been known for its minimalist aesthetic, so we made sure that was properly represented through all the tactics.
