We believe you can fly
Giving shelter and comfort to animals in need while working up a sweat.
After a boom of races in the area, Animal Care League’s Mutt Strut faced challenges in standing out from the pack. This event deserved attention because it was a fun run that raised money for a good cause. Every dollar raised went toward providing shelter, medical care, and comfort to animals in need.
We wanted to give the race a distinct identity, so we developed a playful and charming brand. This image was then used across all of our communications to boost awareness of this great cause and encourage people to participate.
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