Giving shelter and comfort to animals in need while working up a sweat.

After a boom of races in the area, Animal Care League’s Mutt Strut faced challenges in standing out from the pack. This event deserved attention because it was a fun run that raised money for a good cause. Every dollar raised went toward providing shelter, medical care, and comfort to animals in need.

We wanted to give the race a distinct identity, so we developed a playful and charming brand. This image was then used across all of our communications to boost awareness of this great cause and encourage people to participate.

In-store collateral plus furry-themed swag

The new branding was applied to all print and digital communication, from posters and flyers to a website and social media pages. The pets were encouraged to wear the event’s swag, which helped spread the word about the event.

Getting the word out in the local community

The race was promoted by the display of banners, posters and other signage at high traffic areas and local parks; as well as stores owned by race sponsors.

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