Chi Air Workshop
We believe you can fly
The Challenge: Awareness of new drinks + social media presence
For a family-owned coffee shop in the Midwest, it can be challenging to attract new patrons and compete with the “green mermaid” or the “orange basketball move”. Kafenio offered a creative variety of seasonal drinks and lunch specials which their regulars and even new customers were unaware of.
In an effort to redirect interest to the seasonal drinks and boost sales, we developed a visual identity that felt warm, bold and friendly to match Kafenio’s ambiance. In-store tactics like table signs and posters organically drove curiosity to the new items while expanding on their offerings.
Soup or salad? Homemade soup if you ask us
Additional to seasonal drinks, Kafenio decided to bolster their menu with Homemade style soups to complement their popular lineup of sandwiches and paninis.
Extra flavor or just an additional caffeine boost
With the intent of creating a social media presence and convert regulars into followers, Kafenio offered a free expresso shot or flavor to patron’s drink for a follow on any of their social channels.
